In December, they jointly debuted a new girl group Cosmic Girls, also known as WJSN, aimed at appealing to both South Korean and Chinese audiences. In April 2015, Starship signed a mutual management contract with the Chinese label Yuehua Entertainment. In December, Starship partnered with Mnet to produce the survival show No.Mercy, from which they formed their second boy group Monsta X, with the seven winners of the show, debuted in 2015, and promoted as a hip hop boy group. Starship signed singer Jeong Se-woon, following his appearance on K-pop Star 3 in July 2014. On December 18, 70% of the label's shares was acquired by its distributor LOEN Entertainment (renamed to Kakao M in 2018 and predecessor of Kakao Entertainment), making it an independent subsidiary of the latter. In 2013, Starship announced its first subsidiary label 'Starship X', which rapper Mad Clown was signed under. 2013–present: Expansion and subsidiary labels The following year, they debuted their first boy group Boyfriend. In 2010, Starship debuted their first girl group Sistar. Starship's first artist was ex-Big Hit singer K.Will, who released his first single 'Love 119' for the label in 2008. Kim Shi-dae previously worked as a road manager for K-pop band Cool and worked for Big Hit Entertainment between 20, while Seo Hyun-joo worked for JYP Entertainment. Starship Entertainment was founded in 2008 by the couple Kim Shi-dae and Seo Hyun-joo with Kim Young-suk. History 2008–2012: Founding and beginnings 1.2 2013–present: Expansion and subsidiary labels.

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